After Japanese Culture Clothing Institute graduation, Chen Guo sends has not returned to Fujian eagerly, he knew, if wants to serve truly for China's consumers, must study thoroughly the Chinese market the fashion pop culture. The Chen country sends in China's fashionable front - - Shanghai, allies Shanghai Chen to hear that the clothing creation organization, the teacher heard from China renowned dress designer Chen, follows the famous teacher who makes the design for many clothing brands, experiences the Chinese fashion, promotes to the Chinese pop culture cognition.
In Shanghai, Chen Guo sends with Chen heard that established BINDWOOD which together the refined Iraqi slaves serve under somebody's banner the WEEKEND brand, and is the brand chief designer, uses the international catch word which one grasp to make peace fully to the individuality cultural understanding, has carried on the massive designs for the brand style innovation, obtained market agreeing. Fudan University manages the institute marketing is assistant professor Lu Xiaojiu believed that has 195,000,000 people in China to be able to afford the luxury goods, these people mainly concentrate in China's economical core area, like cities and so on Beijing, Shanghai, Guangzhou, Hangzhou. Classifies according to the expense point of view, China's luxury goods consumers divide into four types: The luxury goods amateur, accounts for 15%, they compare pursue some kind of social position; The luxury goods follower, accounts for 22%, they pursue successfully, hoped that to others demonstrated oneself is belongs to some social group; The luxury goods rationality, accounts for 35%, they often are behind the pursue luxurious Ed hardy silk scarves culture and the brand knowledge, understood that these brands the value, the story, must understand these knowledge first before the purchase; As well as the luxury goods straggler, accounts for 28%. Finally also some kind the human who subdivides the market enjoys the life, this segmentation market very quick will appear. zhong just belonged to the rational consumer. He likes Cartier and Chopin the (Chopard) table, the latter was founds in 1860 Swiss brand. He on April 25 evening also joins Cartier in Shanghai one time
“mystical India” to send rightly, the scene is this brand faithful customer, and declines all media interview.
Under teacher's instruction, Chen Guo sent designs Ed hardy silk scarves successively has manufactured several set of various fashionable clothing works, slowly felt the design implication the huge charm. Chen Guofa discovered that with the fashion element, expresses own laughter, anger, sorrow and happiness in the fashion design, is expresses the self-emotion the best way. Under teacher's instruction,The upper air temperature is very low, Chen Guofa utilizes China's styles of makeup culture design creation Ed hardy silk scarves fashionable clothing work ",And so on stage vehicles stop steadily;National essence", has been accepted the Japanese fashionable clothing creativity international grand prize contest, and by its bold bright color, the rich changeable structure,I was just graduated soon friend, the individuality fashion's national characteristics, had the honor to receive “the Japanese fashionable clothing creativity international grand prize contest new person to enjoy” the prize.
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