With the rising intensity of competition, relying on a single brand has become a thing of the past era of the world legislation. March 28, Septwolves high-end business men officially unveiled the China International Fashion Week. The brand was launched seven wolves designer brand, targeted at 25 to 45-year-old social elite consumer groups, is seven wolves, one of its most high-end brands, its competitors located in BOSS, ZEGNA, ARMANI and other international brand. The brand will be Designer Sunglasses mainly stationed in front-line department stores, part of the seven wolves settled in their own lives shops and flagship stores.
As a leading brand Fujian were men, seven wolves are very keen sense of smell in Beijing and Shanghai to develop an area of 800 square meters more than 20 of the "seven wolf man living museum" is an important strategic component of its year. The Life Center will bear the "regional marketing center" role.
Establishing a brand requires considerable time to training, the introduction of foreign brands looks mature much easier. March 27, Joseph Abboud fashion conference was held in Beijing, marking the account for the U.S. market share in high-end men's No. 1 brand of men's formal in China. End of this year, the brand in China to open up 15 stores, and stores Designer Sunglasses within the next five years the number increased to 100. The introduction of this brand clothing on the Hai Yi Trading Co., Ltd. is subordinate to Fort De Shokichi Group.
The brand's target customer has been described as 30 to 50 years of age, annual income 20 million U.S. dollars in class competitors is the level of Hugo Boss brand. On the Fort-de Fashion Trading Co., Ltd. Hai Yi Chen Min, president, said Europe's top men's brands to enter the shopping malls are all their goals.
It is understood that began in August last year, Shokichi Apparel Group, listed Designer Sunglasses on plates and full resumption of work and carry out restructuring and reorganizing companies. The relevant responsible person said that he expected the listing Shokichi Clothing Co., Ltd. reported materials will be reported this year
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