"I remember once, when visiting the store in Europe, see their underwear factory sold to customers are two euros, but in the store, just added a brand, prices rose more than 10-fold, those underwear on the Even the design of our factories. "Zhang Xiang said, Ye Hao oppression of the financial crisis or temptation of high profits Ye Hao, he believes that only ed hardy make the brand is the way OEM export-oriented enterprises.
As a result, Xiang Zhang turned to Shop. "Shop low cost, for the new brand could open up the market more quickly." He is very bullish on the Shop, in April 2008 began Taobao start the network outlets, but was initially not as desired.
Not well-known, there is no popularity, Zhang's Shop to buy out the previous two months, only a few hundred pieces a day's turnover, this performance so that Zhang's heart straight drums. "I was more of the water holding test mentality, it is only prepared more than two dozen models, song Wind River is a new brand, if there is no innovation is difficult to open up the situation." Two months later, he arranged side Designers They stare at the past, old customers and to market their new ed hardy step up the pace of the design, while a large number of the release of new models to the market, "sales suddenly go up two to three times."
Zhang Xiang Song of the Wind River was the success of hand skill and recorded in the body design.
"Our position is the city of white-collar workers, their limited income, beauty, ed hardy no doubt our market. Our more than 20 designers are mostly graduates, fashion is not expensive underwear is our goal." He said that young designers are to design in accordance with European and American fashions underwear, in line with peers aesthetic, price 25% less than similar products -30%.
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