Wang Yi also emphasized that early to do a good brand should control the time scale, selecting the right channels, a shop a shop to do, otherwise, if a store If you do lose, maybe other stores will lose. 100 Fulun currently in Nanjing as the radius within the context of the formation of a replicable model, this range was not very big, but each store will have achieved good results. 100 Fulun the basis of each store are doing a very solid - which is able to obtain Yalu favored an important factor.
Yiang Hengjie that Famous Shoppes is the key into the "good match", equality ed hardy and mutual benefit, risk-sharing is the premise. Brand and shopping malls are equal, are in the market economy environment, enterprises have their own position, but the contemporary shopping malls and the brand seems to pour scorn on the other side: the brand that the store admitted harsh conditions, while the store brand and think itself does not place such a situation the need for more communication to resolve.
"At present, chain department store industry in taking the road of the need to support the brand. Brand and department stores are interdependent and mutually developing relationship." Nanjing Department Stores and Commercial Association, Yan Yongping said.
Shoppes at the brand how could we? Well-known clothing brand experts, Wang ed hardy Xiang-sheng believes that the terminal shops there are two important principles: First, the details can not be ignored; Second, attention to usability. How the Brand into the Shoppes at? Wang Xiang of Health put forward three prerequisites: Is Famous; whether it is Famous image; whether good match. Into the Shoppes to pay attention to strategy. In the early stages of the brand into the store should do a good job positioning, targeting a side room, do not want to respect the island, it will be difficult once deigned to drop back to your ed hardy original position. In addition, shopping malls and the brand is mutual cooperation. Not just the mall promotion, advertising can play a nurturing role of the brand, the brand can also be driven through its own marketing, the popularity of shopping malls
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